Before getting into the tip list for the best e-commerce, we need to understand some very important points.
1 Introductory points:
1.1 Increasing internet usage
Both retailers and e-tailers, need to understand the impact of internet of their customers. Each day Internet usage is increasing either on PC and Mobile (smart phones & tablets). We are spending more time looking for information and sharing it.
1.2 What is more important selling or informing?
Any company need sales to exist. Selling is healthy, funny and benefits all of us, but if the aim is only selling, the company will not focus on helping consumers of new generation that need to get informed before purchase.
1.3 Consumers get informed before purchase
The majority of consumers need to get information about the product/service before purchase either being on internet or in a shop. Therefore, we should be at Zero Moment of Truth (ZMOT) and provide on the right time, the enough and correct information consumers they’re looking for. Once customer gets all details, reviews, opinions, saw pictures and videos, they will be much convinced to buy it.