Archive: June 2nd, 2011

02 Jun

Looking for selling? Cause they look for buying

How could we increase sales? Easy helping customers finding what they look for as almost search engines within e-commerce stores should do. It is much easier to go shopping to any physical store yet than finding what you look for in those millions of e-retailers.

When we get into an e-store, we need to find easily and quickly what we need, therefore we need to implement a powerful search engine to avoid customers click on close window icon and quit the site.

Let’s define the different types of tools needed on a search engine:

1. Automatic recognition

As we write on search box, the system recognize all letters we keep on introducing and automatically propose all results related with what we look for.


Amazon
has an smart system that to bring us to the global place where the product is placed. BUT once we have all list of possible options we feel high difficult and spend much time trying to dig into hundreds of products.

 

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