Retargeting brings your customers back to buy

June 14, 2011 1 Comment by Eric

Criteo retargeting brings your customers back to buy

More than 95% of website visitors leave before making a transaction.

Retargeted customers are 70% more likely to complete a sale.

Retargeting (also known as remarketing) allows you to find your previous website visitors across the Internet and display relevant banners to drive them back (retarget) to your website to complete their transaction. Bringing ready-to-buy users back to your website after they left should be a key part of your customer acquisition and conversion strategy. Criteo provides a breakthrough dynamic personalized retargeting solution that combines the ultimate personalization of retargeted banners with a pure pay-per-click (PPC) business model.

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The evolution of retargeting

Criteo is revolutionizing the retargeting industry.

Offering the most sophisticated form of dynamic personalized retargeting.

Criteo has revolutionized retargeting with the most sophisticated form of dynamic personalized retargeting. Over the past decade there has been a slow evolution of retargeting. This third generation of retargeting enables an advertiser to show each lost visitor a unique banner based on his/her very specific past interactions on the advertiser’s website. This new form of retargeting involves on-the-fly, real-time personalized banner creation and has a dramatic impact on campaign performance.

Criteo At-A-Glance – Download the PDF

Criteo’s Personalized Retargeting Solution

Personalized retargeting allows you to effectively re-engage with your potential customers after they leave your website using targeted advertising banners.

While browsing your website, Criteo tags your potential customers with an anonymous cookie* and tracks the product they have shown interest in. When potential customers leave your website and visit other pages on the Internet, Criteo finds your lost prospects and retargets them with unique personalized banner ads featuring product-level recommendations based on their browsing history on your website. Each Criteo banner is created per viewer in real-time optimizing the placement, creative and products displayed to achieve the highest click-through-rate (CTR). Criteo’s dynamic banner ads bring ready-to-buy shoppers back to your website to complete their transaction.

  • Buff

    Well done arltice that. I’ll make sure to use it wisely.