Archive: June 30th, 2011

30 Jun

How Important Is Video in e-commerce?

Retailers are realizing the usage of Video in their e-stores is bringing more benefits than headaches.

Video is one of the most used features in Internet and we can see how YouTube is increasing the users and became the 3rd website worldwide. In fact, you can see a Survey by practicalecommerce.com and the conclusion was : “Video helps educate customers and gives more visual info on brand. It creates trust and builds a relationship”.

Also Smart Mobiles are increasing the video usage and this gives us another reason to get focused editing video information about our products.

Here I list some good reasons to start using video in your site:

1. More Product information drives conversion

Consumers are used to go to a shop on the street and see, touch and even use/try on the product they are interested. Therefore a video product gives much more details in less time than using lot of text and pictures, that is something we should also display

YouTube Preview Image

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