Archive: November, 2011

09 Nov

The most complete e-commerce tip list

Before getting into the tip list for the best e-commerce, we need to understand some very important points.

1         Introductory points:

1.1       Increasing internet usage

Both retailers and e-tailers, need to understand the impact of internet of their customers. Each day Internet usage is increasing either on PC and Mobile (smart phones & tablets). We are spending more time looking for information and sharing it.

1.2       What is more important selling or informing?

Any company need sales to exist. Selling is healthy, funny and benefits all of us, but if the aim is only selling, the company will not focus on helping consumers of new generation that need to get informed before purchase.

1.3       Consumers get informed before purchase

The majority of consumers need to get information about the product/service before purchase either being on internet or in a shop. Therefore, we should be at Zero Moment of Truth (ZMOT) and provide on the right time, the enough and correct information consumers they’re looking for. Once customer gets all details, reviews, opinions, saw pictures and videos, they will be much convinced to buy it.
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09 Nov

Prepaid cards, good for loyalty program

All companies and over all e-commerce sites should think about this new trend of Prepaid cards.

  • Users can only spend the amount that is loaded onto the card
  • A prepaid card can’t go into debt
  • There are no interest charges or APR
  • A prepaid card is not linked to a bank account or credit card details

E-commerce companies could use the Prepaid cards as they are safer and convenient to be used by anyone without the need of a bank account and credit conditions. Shop online is much more secure. It also a help for companies to do marketing using them as Youth Cards, Gift Cards, Incentives, Rewards and VIP/Loyalty Cards.

Many companies have to sell products without discount and this system could be used as an alternative discount (cash back).

These cards also enhance brand awareness since they can be fully branded.
Another application is for increasing gaming customers. This market is getting higher online and many countries do not allow using Credit Cards, then one possible solution is Prepaid Cards ;o)