Category: Digital Marketing

09 Nov

The most complete e-commerce tip list

Before getting into the tip list for the best e-commerce, we need to understand some very important points.

1         Introductory points:

1.1       Increasing internet usage

Both retailers and e-tailers, need to understand the impact of internet of their customers. Each day Internet usage is increasing either on PC and Mobile (smart phones & tablets). We are spending more time looking for information and sharing it.

1.2       What is more important selling or informing?

Any company need sales to exist. Selling is healthy, funny and benefits all of us, but if the aim is only selling, the company will not focus on helping consumers of new generation that need to get informed before purchase.

1.3       Consumers get informed before purchase

The majority of consumers need to get information about the product/service before purchase either being on internet or in a shop. Therefore, we should be at Zero Moment of Truth (ZMOT) and provide on the right time, the enough and correct information consumers they’re looking for. Once customer gets all details, reviews, opinions, saw pictures and videos, they will be much convinced to buy it.
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09 Nov

Prepaid cards, good for loyalty program

All companies and over all e-commerce sites should think about this new trend of Prepaid cards.

  • Users can only spend the amount that is loaded onto the card
  • A prepaid card can’t go into debt
  • There are no interest charges or APR
  • A prepaid card is not linked to a bank account or credit card details

E-commerce companies could use the Prepaid cards as they are safer and convenient to be used by anyone without the need of a bank account and credit conditions. Shop online is much more secure. It also a help for companies to do marketing using them as Youth Cards, Gift Cards, Incentives, Rewards and VIP/Loyalty Cards.

Many companies have to sell products without discount and this system could be used as an alternative discount (cash back).

These cards also enhance brand awareness since they can be fully branded.
Another application is for increasing gaming customers. This market is getting higher online and many countries do not allow using Credit Cards, then one possible solution is Prepaid Cards ;o)

29 Oct

How much important is checkout for us?

One very important step is to have a quick and simple checkout.

All information has to be clear before customer gets “on the line” to pay. Product information, cost with VAT or TAX, delivery info (cost, time…), guaranty, etc…

Here you have a quite real video of many e-commerce sites do with their customers when checking out.

Enjoy it:

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01 Jul

Great grocery shopping idea !!!

Are you those who are too busy to go to supermarket to do grocery shopping?

Here you have a wonderful idea to avoid traffic to go to supermarket, time consuming selecting the products within hundreds of square meters, long queues for checking out and most important carrying it from store to home.

It is simple, clean, very cheap and comfortable for every one, either company and consumers. Just need space to stick all products and display them to make the grocery shopping using a smartphone and QR Codes (see more possible usage for QR Codes here).

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Tesco (Homeplus) in Korea reached #1 position as supermarket thanks to some stickers (vinyl)  with all products in the most concurrent place (underground). All rushing Korean could do their grocery shopping with their smarphones and the QR Codes in each product. Of course home delivery would be the best part, don’t you think so?

30 Jun

How Important Is Video in e-commerce?

Retailers are realizing the usage of Video in their e-stores is bringing more benefits than headaches.

Video is one of the most used features in Internet and we can see how YouTube is increasing the users and became the 3rd website worldwide. In fact, you can see a Survey by practicalecommerce.com and the conclusion was : “Video helps educate customers and gives more visual info on brand. It creates trust and builds a relationship”.

Also Smart Mobiles are increasing the video usage and this gives us another reason to get focused editing video information about our products.

Here I list some good reasons to start using video in your site:

1. More Product information drives conversion

Consumers are used to go to a shop on the street and see, touch and even use/try on the product they are interested. Therefore a video product gives much more details in less time than using lot of text and pictures, that is something we should also display

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14 Jun

Retargeting brings your customers back to buy

Criteo retargeting brings your customers back to buy

More than 95% of website visitors leave before making a transaction.

Retargeted customers are 70% more likely to complete a sale.

Retargeting (also known as remarketing) allows you to find your previous website visitors across the Internet and display relevant banners to drive them back (retarget) to your website to complete their transaction. Bringing ready-to-buy users back to your website after they left should be a key part of your customer acquisition and conversion strategy. Criteo provides a breakthrough dynamic personalized retargeting solution that combines the ultimate personalization of retargeted banners with a pure pay-per-click (PPC) business model.

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27 Apr

The potential of e-commerce, will be real soon?

We all love to buy and what’s more being at home, tranquilo.

The technology is getting e-commerce to such a sophisticated tool that each day and we will soon have a real experience.

Last year, Microsoft lunched with X-box a new system called kinect that recognize all body and facial movements, opening the possibilities to e-retailers to give more realism customers when purchasing. We will be able today to have a video conference with our friends, recommend anything we like on the web and even manipulate it. Be one of the companies willing to be as real as today’s techonoly allows, and jump into the next step of e-commerce. End users are expecting each day more realism.

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